公布人： 公布日期：2020-10-26 16:15:55
In the early stage of brand building, Jinan roller shutter door manufacturers should strengthen brand awareness, conduct market segmentation and brand positioning, close to the consumer demand of segmentation market, determine the core value of subdivided brand, and create unique brand culture. At the same time, product quality is the life of the brand of electric rolling shutter door manufacturers. The manufacturers of electric rolling shutter doors should attach great importance to the construction of product quality, increase the targeted scientific research investment and investment of superior products, and devote themselves to the continuous improvement of product quality, so as to realize the sustainability of enterprise's own development.
In addition, the electric rolling shutter door manufacturers should establish and attach importance to the special brand management team, so that they can participate in the strategic decision-making of the electric rolling shutter door manufacturers, so that the brand management is more systematic, integrated and planning, so that the brand information and concept can be transmitted and understood within the company, so that it is no longer a superficial slogan or empty appearance. With the professional guidance of external experts, we can make clear the brand image positioning, be familiar with the brand operation process, and after the experts leave, we can adhere to the brand management concept and establish a systematic and scientific brand management strategy.
In the stage of brand promotion, it is necessary to carry out effective brand publicity and strengthen marketing. Taking reasonable brand positioning as the starting point, we should pay full attention to customer needs, integrate the culture and core values of electric rolling shutter door manufacturers into the use of trademarks and advertising, study the marketing methods suitable for the market conditions of the industry, strengthen the development and management of brands, and linkage research and development management through brand management. For international electric rolling shutter door manufacturers, it is also necessary to flexibly adapt brand marketing forms and implement brand localization strategy. In addition, in the promotion process, we need to pay attention to the dynamic needs of consumers and psychological identity, and constantly accumulate brand loyalty.
In the stage of brand extension, attention should be paid to avoid the risk of brand extension. Brand extension should not dilute the characteristics of the original brand, and should not conflict with the value connotation and brand personality of core products. It should be consistent with the long-term planning of electric rolling shutter manufacturers.